“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
It's essentially the why vs the how.
The word strategy was derived from military which means a plan of action designed to achieve a particular goal. Tactics is the individual engagement of a particular task.
Applying to business management,a strategy is the overall goal of the business. Tactics are the set of tools or actions taken to fulfill strategy.
Many managers will say our strategy is to make money and soldiers would say our goal is to win the war. That’s an over simplified viewpoint, which has no thought processes and is worthless. Give it some thought on why your organization is in existence. Who do you serve? Why do you serve? What’s your goal?
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